Thursday, February 21, 2013

McDonalds! Now Back to our show...

Sony recently filed for a patent on what I would describe as Pavlovian advertising.  Users could be encouraged to end commercials faster by acknowledging that the branding had taken effect.  


In Sony's example, the user shout's "McDonalds!" to end the commercial.  The gamification of advertising is a cool concept, but I'm not sure if I like being conditioned to shout every time I see the Golden Arches.  
; ;